WhatsApp Coexistence: The Complete Guide to Running Business App and API Simultaneously in 2025

WhatsApp Coexistence represents a revolutionary shift in business communications, allowing companies to operate both the WhatsApp Business App and WhatsApp Business API on the same phone number simultaneously. This groundbreaking feature, launched by Meta in 2024 and fully implemented in 2025, eliminates the longstanding limitation that forced businesses to choose between personal touch and automated scalability. What is WhatsApp Coexistence? WhatsApp Coexistence is a transformative feature that enables businesses to use a single WhatsApp Business phone number for both the WhatsApp Business App and the WhatsApp Business API concurrently. Previously, businesses faced a critical limitation: using the WhatsApp Business API required deleting their existing WhatsApp Business App account, losing chat history, contacts, and the personal connection with customers. This feature bridges the gap between personal customer service and automated business communications, allowing companies to maintai...