Your WhatsApp Campaigns Are Leaking Money. It’s Time to Fix the Funnel
You’re sending broadcasts and getting replies, but the path from chat to checkout is an untrackable black hole. Here’s how you integrate your catalog and turn conversations into measurable conversions. As a marketing manager, you live and die by your numbers. You meticulously track open rates, click-through rates, and cost per acquisition for every channel, except one: WhatsApp. You know it's a goldmine for engagement. Your broadcasts get read. Customers reply. But then what? The journey from that initial "Hi" to a completed purchase is a chaotic, manual mess. You're directing users to a website link, hoping they follow through, but you have no real data. You can't track the conversion, you can't attribute the sale, and you can't optimize the process. You’re running campaigns into an attribution black hole. This isn't marketing; it's guesswork. And that guesswork is costing you sales and making it impossible to prove the ROI of your efforts. The st...